It’s no secret that print media’s seen better days.
But the magazine industry has its own secret history of innovation and reinvention.
In 1953, for example, Life magazine chartered a jet plane and put a photographic darkroom in it to cover the coronation of Queen Elizabeth II. A team of 34 reporters, editors, and photo technicians produced a special issue in the air, flying it straight to a printing plant in Chicago.
When Wired magazine launched in 1993, it used a then-new six-color printing process to tell the story of the digital revolution in fluorescent colors.
Now technology is pushing beyond paper itself, with tablet magazines as the latest frontier. This isn’t a good or bad thing. It’s just the times, and they are a-changin’.
And some magazines are really nailing it in the iPad format. Read full article