Vero

Client

Sector

Deliverables

Vero. Truth.

It’s the Italian translation for this new social app which is gaining momentum across the world. Sharing personal experiences will be the biggest thing in peoples’ lives over the next 50 years and the people behind Vero know this. They are creating a social spectrum which acknowledges the right to privacy and different levels of sharing across multiple relationships we have with each other.

After previously working on some internal Vero animations, the innovation agency Fearlessly Frank consulted with us to realise an ambitious idea to create one seamless sequence, which would be split into social videos and seeded out over social platforms. A two-day studio shoot produced a long ‘hero’ sequence featuring six environments – shot in one take on a motion capture rig. We then took the data and 4k footage to create the UI animation.