The White Company
Summer Campaign

Client

Sector

Deliverables

Building relationships with the people within the companies we create work for is truly important to us. It’s those relationships which make our work thoroughly enjoyable, which shows in the results. We have worked with UK retailer The White Company a number of times on a variety of projects over the last year – online video content for Christmas, press show launches, internal comms videos, editorial content and beauty how-tos. Our relationship works because we really understand The White Company brand and ethos. This, and the collaboration with their exceptionally talented teams, results in film and video projects which tell their stories as closely as their in-house editorial team.

This seasonal series of Summer films each feature a hero product from across the White Company’s broad spectrum of fashion and homeware. Filmed in an overcast Ibiza over two days in February, the team worked hard to fulfill the vision we had set down on the storyboard. Aside from overcoming some logistical problems, like the rain, we managed to pull the films together as a triptych, each subtly referencing each other.