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Kingston Unity ▹ Junior ISA

Projects

  • Ogone mPOS
    Watch VideoMore Details

    Ogone mPOS

    Product launch animation

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  • Kiddicare // 22 Reasons Your Pregnancy Rocks
    Watch VideoMore Details

    Kiddicare // 22 Reasons Your Pregnancy Rocks

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Financial services are often lacking an emotional value for the customer. They can be difficult to empathise with and sometimes lack that human element. For this project for Kingston Unity, we looked at how their new junior ISA product could relate to the customer’s everyday experiences.

The product itself aims to make the concept of an ISA simple to use so the animation needed to reflect this. By simplifying the key messages into visual metaphors we could create a narrative which would make the process of saving for a child’s future a rewarding one.

The animation is used to promote the new ISA across their online platforms.

Client: Kingston Unity
Direction, animation, illustration: Swhype

  • Previous ProjectThe White Company
    Summer Campaign

  • Next ProjectPhaidon // Plant

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Swhype London
11 Crucifix Lane
London SE1 3JW

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Park Gate House
70A Old Shoreham Rd
Hove BN3 6HJ

© 2019 Swhype Ltd

  • Home
  • Portfolio
  • Services
    • Animation Video
    • Event Video
    • Corporate Video
    • Video Editing
    • Interview Video
    • Commercial Video
    • Social Video
    • Promotional Video
  • Case Studies
    • Vero
    • The White Company
    • Zoe Bradley
    • The Pool
  • About
  • Contact
  • +44 (020) 71938077
  • Opportunities
  • Home
  • Portfolio
  • Services
    • Animation Video
    • Event Video
    • Corporate Video
    • Video Editing
    • Interview Video
    • Commercial Video
    • Social Video
    • Promotional Video
  • Case Studies
    • Vero
    • The White Company
    • Zoe Bradley
    • The Pool
  • About
  • Contact