Financial services are often lacking an emotional value for the customer. They can be difficult to empathise with and sometimes lack that human element. For this project for Kingston Unity, we looked at how their new junior ISA product could relate to the customer’s everyday experiences.
The product itself aims to make the concept of an ISA simple to use so the animation needed to reflect this. By simplifying the key messages into visual metaphors we could create a narrative which would make the process of saving for a child’s future a rewarding one.
The animation is used to promote the new ISA across their online platforms.