Kiddicare have launched a mini-brand called Baby Bump & You, for which they wanted a film to celebrate all the positive things about being pregnant. This is the first in a series of animations. Swhype storyboarded the sequence then worked with the marvellous illustrator Spencer Wilson on working the sketches into his trademark style.
Client: Sunday
Brand: Kiddicare
Direction, animation: Swhype
Illustrator: Spencer Wilson
