We’re always championing the ability to captivate an audience with creative video. Here are three business boosting benefits that a snippet of the big screen can bring to your company…
SEO & Its ROI
The success of Google has changed everything in the past decade. Google has consistently indicated that the current algorithm uses time spent on a page from a click as an indicator of page quality. Thus, a high bounce rate or ‘short click’ can be seen as an indicator of a lower quality page, whilst a ‘long click’ (or more time spent on a page) identifies a better page to show a searcher. With this in mind, few things can be stickier, encouraging long-clicks, than a relevant well-produced product video.
What the pro’s say:
“An August 2010 study by Comscore backs this up, showing that on average people stayed two minutes longer on a website when they watched video. Videos will lead to leads, which you can convert into paying customers. The more interesting, talked about or shared you’re product becomes, the more you stand to gain.”
Online retail has paved the path for shoppers to grab their favourite bits & bobs without even having to lift a finger (well… just the one). With competition being so fierce, businesses are always looking for ways to reinvent their e-POS.
‘90%’ is the average figure of online shoppers on major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
SHOWCASE YOUR PERSONALITY
The number one thing that drags that customers back through your doors is your personality. It is imperative that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps an individual to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection.
Aside from boosting sales, gaining popularity for your brand, and making you easy to find, there are so many more benefits to the use of creative video that we would need one made just to list them all.