Client
Phaidon Publishing
Year

2016

Sector
  • Retail
  • Publishing
  • Editorial
Deliverables
  • Creative concept
  • Animation
  • Technical

A splash of colour

Since the publication of the first Vitamin P in 2002, painting has continued to evolve and excite, with new generations responding to its historic importance and taking it in unexpected directions. A central pillar of artistic practice, painting also has enduring appeal, dominating the art market. Vitamin P3 takes the conversation forward, spotlighting more than 100 outstanding artists who are engaging with – and pushing the boundaries of – the medium of paint.

Full animation
Phaidon Plant Animation

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