P&O Cruises + Salcombe Gin ▹ Installing the First Gin Distillery at Sea

In a small Devon village called Salcombe, a carefully crafted gin was being developed with an ambition in mind – to bring a taste of the sea to the first gin distillery at sea.
The Salcombe Distilling Co. was born in 2014 and quickly garnered critical acclaim amongst gin industry stalwarts.

In 2020 a specially developed flavour of Salcombe Gin was about to be launched onboard P&O Cruises’ flagship liner, Iona.
Then the Covid-19 pandemic hit and the plans were somewhat delayed. Instead of gin, they began to produce hand sanitiser to help out with the cause.

Such is the life of an independent gin distillery.
This is the story of how Salcombe Distilling Co. partnered up with one of the world’s biggest cruise companies.

Brands : P&O Cruises + Salcombe Gin
Agency : Sunday
Video Production : Swhype