Gamlen

Making better tablets

Brand
Gamlen Instruments
Agency
Swhype
Year

2017

Sector
  • Pharmaceutical
Deliverables
  • Creative direction
  • Storyboards
  • Animation

Making Tablets Better

Scientific posters can be a perplexing prospect for anyone not familiar with terms and language. Swhype’s job was to turn a complex explanation of the new Gamlen Tableting machine, usually presented in print form, into a simple animation which describes the advantages and processes of the instrument.

We went for a simplified creative approach of geometric infographic illustration and created a 3D model of the tableting instrument to show all the moving parts and their relevance. The video could then be used as a marketing asset, as well as at conferences, giving insight into key features and data collection.

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