- Creative direction
Making Tablets Better
Scientific posters can be a perplexing prospect for anyone not familiar with terms and language. Swhype’s job was to turn a complex explanation of the new Gamlen Tableting machine, usually presented in print form, into a simple animation which describes the advantages and processes of the instrument.
We went for a simplified creative approach of geometric infographic illustration and created a 3D model of the tableting instrument to show all the moving parts and their relevance. The video could then be used as a marketing asset, as well as at conferences, giving insight into key features and data collection.