{"id":2290,"date":"2013-05-28T20:49:23","date_gmt":"2013-05-28T20:49:23","guid":{"rendered":"http:\/\/www.immediapp.com\/swhype3\/?p=2290"},"modified":"2013-05-28T20:49:23","modified_gmt":"2013-05-28T20:49:23","slug":"huffington-post-admits-defeat-with-ipad-only-publishing","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/huffington-post-admits-defeat-with-ipad-only-publishing\/","title":{"rendered":"Huffington Post admits defeat with iPad-only publishing"},"content":{"rendered":"
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After struggling to attract advertisers to its weekly iPad magazine, Huffington Post is reportedly set to take ‘Huffington’ to other platforms.<\/p>\n<\/div>\n<\/div>\n

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The AOL-owned news website\u00a0launched the Huffington magazine<\/a>\u00a0last June and initially looked to monetize by subscription, only for it to drop that in favor of an advertiser-based model just two months later.<\/p>\n

But almost one year on and it looks as though advertisers are less than keen on the magazine.<\/p>\n

On reviewing six Huffington issues recently,\u00a0Adweek<\/a>\u00a0found that the publication had just one main sponsor, with the other ads self-promoting Huffington Post’s own mobile apps.<\/p>\n

Huffington Post<\/a>\u00a0has since refuted claims that it is to stop supporting the magazine and insists that it is doing better than expected. A spokesman for the firm also told Adweek that Paramount is to soon sponsor the edition, with \u201ctwo new Fortune 100 advertisers\u201d also incoming.<\/p>\n

\u201cWe are more committed than ever to Huffington,\u201d said Huffington Post\u2019s senior director of communications, Rhoades Alderson.<\/p>\n

\u201cWe love this product and so do our readers. It\u2019s still an infant, but we\u2019re way ahead on our year-one strategy to establish the brand and a core audience.\u201d<\/p>\n

Nonetheless, despite reporting that the number of active users has doubled in six months, it looks as though Huffington will not be an iPad-only magazine for much longer.<\/p>\n

Alderson says that a new publishing platform will allow the magazine to move onto mobile web, enabling it to achieve \u201cmuch greater scale beyond the iPad universe\u201d. This move is likely to come about in the summer, although the app will remain\u00a0available on Apple\u2019s App Store<\/a>.<\/p>\n

(via TabTimes<\/a>)<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

After struggling to attract advertisers to its weekly iPad magazine, Huffington Post is reportedly set to take ‘Huffington’ to other platforms.
\nThe AOL-owned news website launched the Huffington magazine last June and initially looked to monetize by subscription, only for it to drop that in favor of an advertiser-based model just two months later.<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yst_prominent_words":[1586,2038,2040,796,2037,2036,1231,2042,771,2039,2041,795,2043],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/2290"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/2458"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=2290"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}