{"id":1848,"date":"2012-12-01T08:50:27","date_gmt":"2012-12-01T08:50:27","guid":{"rendered":"http:\/\/www.immediapp.com\/swhype3\/?p=1848"},"modified":"2012-12-01T08:50:27","modified_gmt":"2012-12-01T08:50:27","slug":"time-inc-launches-digital-video-unit","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/time-inc-launches-digital-video-unit\/","title":{"rendered":"Time Inc. Launches Digital Video Unit"},"content":{"rendered":"<p>More changes are afoot at Time Inc. following the reshuffling CEO Laura Lang\u00a0<a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/todd-larsen-headed-time-inc-143309\" target=\"_blank\">kicked off<\/a>\u00a0last summer. Today, in a company-wide memo, Lang announced the launch of a new digital video unit, a recognition that the company&#8217;s brands need to tap new, potentially lucrative sources of revenue as their traditional print business continues to decline.<\/p>\n<p>To manage the unit, Lang brought in J.R. McCabe, who was vp, chief video officer at Meredith Corporation. In the newly created role of svp, video at Time Inc., McCabe will report to Todd Larsen, who was named evp and group president of news and sports over the summer and is also overseeing the digital video unit.<\/p>\n<p>Until\u00a0recently,\u00a0there\u00a0were\u00a0about\u00a020\u00a0people\u00a0working\u00a0on\u00a0video\u00a0production\u00a0across\u00a0Time\u00a0Inc.,\u00a0some\u00a0of\u00a0whom\u00a0were\u00a0assigned\u00a0tospecific\u00a0brands\u00a0or\u00a0to\u00a0the\u00a0Time\u00a0Inc.\u00a0Studios\u00a0group,\u00a0a\u00a0companyspokesperson\u00a0said.\u00a0Now,\u00a0those\u00a0employees\u00a0will\u00a0be\u00a0centralized\u00a0underMcCabe\u2019s\u00a0leadership\u00a0and\u00a0work\u00a0across\u00a0all\u00a0of\u00a0the\u00a0company\u2019s\u00a0brands.(At\u00a0the\u00a0moment,\u00a0there\u00a0are\u00a0no\u00a0plans\u00a0to\u00a0begin\u00a0by\u00a0focusing\u00a0on\u00a0anyspecific\u00a0titles.)\u00a0There\u00a0are\u00a0also\u00a0some\u00a0structural\u00a0changes\u00a0ahead,\u00a0withLang\u00a0saying\u00a0that\u00a0Time\u00a0Inc.\u00a0plans\u00a0to\u00a0build\u00a0out\u00a0a\u00a0physical\u00a0spacespecifically\u00a0for\u00a0the\u00a0new\u00a0video\u00a0unit.<\/p>\n<p>\u201cThis move will unify the strong but disparate efforts we currently have in video, bringing resources from all three clusters and the Time Inc. Studios together to create a strong team with a common set of facilities and back-end technologies,\u201d Lang wrote in her memo. \u201cAdvertisers are continually looking for more that can be done in video,\u201d she later added. <a title=\"Time Inc. Launches Digital Video Unit\" href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/time-inc-launches-digital-video-unit-145480\" target=\"_blank\">View full story<\/a><\/p>\n<p><em>(via <a title=\"Adweek\" href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/time-inc-launches-digital-video-unit-145480\" target=\"_blank\">Adweek<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until recently, there were about 20 people working on video production across Time Inc., some of whom were assigned tospecific brands or to the Time Inc. Now, those employees will be centralized and work across all of the company\u2019s brands&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yst_prominent_words":[741,1849,984,1841,1839,1846,1842,1844,1845,1851,1847,1848,1852,1850,1654,1838,1843,1840],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1848"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=1848"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}