{"id":1745,"date":"2012-11-22T17:55:12","date_gmt":"2012-11-22T17:55:12","guid":{"rendered":"http:\/\/www.immediapp.com\/swhype3\/?p=1745"},"modified":"2012-11-22T17:55:12","modified_gmt":"2012-11-22T17:55:12","slug":"esquire-partners-with-netpage-to-unveil-first-ever-completely-interactive-magazine","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/esquire-partners-with-netpage-to-unveil-first-ever-completely-interactive-magazine\/","title":{"rendered":"Esquire Partners With Netpage To Unveil First-Ever Completely Interactive Magazine"},"content":{"rendered":"

Esquire\u00a0<\/em>announced today that the December issue, on newsstands November 20, will be the first-ever completely interactive, shareable magazine. By using Netpage,\u00a0the<\/em>\u00a0app for paper, readers can now digitally clip, save, and share every article, ad, and photo from the print edition of\u00a0Esquire<\/em>. Readers can also play exclusive videos and purchase items right from the page for an entirely new way to experience a magazine.<\/p>\n

\u201cWe are always looking for ways\u00a0Esquire<\/em>\u00a0can expand on the magazine experience,\u201d says David Granger (pictured), editor-in-chief,\u00a0Esquire.<\/em>\u201cWe did a cover on which words and images moved, we did the first augmented reality issue and now, by partnering with Netpage, we\u2019ve made our December issue the first completely interactive magazine.\u201d<\/p>\n

Netpage is a new, free iPhone\u00a0app for paper. Netpage makes the entire surface of every magazine page interactive. This makes it easy for readers to digitally clip and save any article, photo, or ad or share it through email, text, Facebook, Twitter, and other social networks.\u00a0 Netpage is powered by a unique combination of image recognition, augmented reality and Digital Twin\u2122<\/sup>technology. No special code, watermarks or special printing process are required.<\/p>\n

Paul Morris, CEO of Netpage, says, \u201cEsquire<\/em>\u00a0is the perfect publication for us to launch our ground-breaking technology\u2014because they consistently lead with innovation. We\u2019re honored to be part of the future of\u00a0Esquire,<\/em>a great brand with a forward-thinking vision.\u201d<\/p>\n

Lexus is the first brand to take full advantage of the technology in the December issue with a two-page advertising spread for the 2013 Lexus LS F SPORT. When scanned using the Netpage app, the ad comes to life: taillights from passing traffic move by, the scene animates, and the headlights of the LS F SPORT turn on, shining brightly. The animation then seamlessly transitions into a 30-second Lexus video of the latest broadcast spot. While every ad in the issue is Netpage-enabled for clipping, saving and sharing, only Lexus has exclusive enhanced capabilities.<\/p>\n

\u201cEsquire<\/em>\u2019s readers and advertisers have come to expect leading-edge content experiences\u2013 this partnership with Netpage represents both a \u2018first\u2019 and a new standard for the industry,\u201d notes Jack Essig, SVP, publishing director and chief revenue officer,\u00a0Esquire<\/em>. \u201cAs partners in breaking boundaries,Esquire<\/em>\u00a0and Lexus will not only deliver a new means for engaging with our content but will also fuel the conversation around both our brands.\u201d<\/p>\n

The December issue will also give readers the opportunity to support the Great American Things Collection, hand-curated byEsquire<\/em>\u00a0and in partnerhip with Made Collection and Netpage. Using Netpage, readers will be able to purchase American-made gifts from the Collection on the\u00a0mademovement.com<\/a>site, where an\u00a0Esquire<\/em>-branded storefront has been created.<\/p>\n

<\/a><\/a><\/a>Esquire<\/em>\u00a0has consistently been a leader in implementing technological change in the print arena. In October 2008, in celebration of the magazine\u2019s 75th anniversary,Esquire<\/em>\u00a0issued the first-ever limited-edition electronic-ink cover, proclaiming \u201cThe 21st Century Begins Now\u201d as the words and images moved and changed. The December 2009 issue featured the use of Augmented Reality, which when held up to a computer\u2019s webcam, triggered an interactive experience that brought several features within the magazine\u2019s pages to life.<\/p>\n

The January issue of\u00a0Esquire<\/em>\u00a0will also incorporate Netpage and be completely interactive, as will all issues going forward. Hearst Magazines has also committed to enabling additional titles in 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esquire announced today that the December issue, on newsstands November 20, will be the first-ever completely interactive, shareable magazine…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yst_prominent_words":[617,1724,1723,1734,1722,1728,1129,1730,1729,1733,1719,1732,1727,1721,771,1726,1580,1731,1725,1720],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1745"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=1745"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}