{"id":17211,"date":"2016-10-12T13:54:39","date_gmt":"2016-10-12T13:54:39","guid":{"rendered":"http:\/\/www.swhype.com\/?p=17211"},"modified":"2016-10-12T14:02:50","modified_gmt":"2016-10-12T14:02:50","slug":"maltesers-amv-bddos-latest-ads-celebrate-disability","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/maltesers-amv-bddos-latest-ads-celebrate-disability\/","title":{"rendered":"Maltesers & AMV BDDO’s Latest Ads celebrate Disability"},"content":{"rendered":"[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3\/4″][vc_video link=”https:\/\/www.youtube.com\/watch?v=YgUqmKQ9Lrg”][divider line_type=”No Line” custom_height=”20″][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ el_class=”left-column” width=”1\/4″][vc_column_text]\n
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VIDEO:\u00a0\u2018New Boyfriend\u2019<\/em> – by AMV BBDO &\u00a0MALTESERS.\u00a0<\/strong><\/strong><\/h6>\n[\/vc_column_text][vc_column_text]\n
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\u201c…Beyond our own ads, we want to open the conversation with other companies and their brands about how we better represent the diversity of modern Britain in our advertising.\u201d \u00a0 Michelle Oliver, Mars UK<\/i><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”3\/4″][vc_column_text]Winners of Channel 4’s\u00a0Superhumans Wanted<\/a><\/strong>\u00a0initiative, MARS Chocolate &\u00a0AMV BBDO<\/a><\/strong>\u00a0<\/strong>champion disability and diversity with their latest 3-part campaign for Maltesers. Created by one of the UK’s biggest advertising agencies,\u00a0the \u2018Look on the Light Side\u2019 <\/em>ads were broadcasted during the Paralympic Games’ opening ceremony and the TV’s channel’s peak time – triggering online and offline conversations about the representation of disabled people in advertising.<\/p>\n

As more and more brands seem to slowly embrace this under represented group of consumers, Michele Oliver, VP of Marketing<\/strong> at MARS Chocolate UK<\/strong> mentioned \u201c… we have a responsibility and a role to play in reflecting diversity in everyday media. This is a first step for us, and with a fifth of the UK population living with a disability, and the nation focused on this great sporting event, this is the right time to join the conversation.”<\/em><\/p>\n