{"id":16543,"date":"2016-07-04T12:07:58","date_gmt":"2016-07-04T12:07:58","guid":{"rendered":"http:\/\/www.swhype.com\/?p=16543"},"modified":"2016-07-05T09:09:05","modified_gmt":"2016-07-05T09:09:05","slug":"beauty-say-doves-new-ad","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/beauty-say-doves-new-ad\/","title":{"rendered":"My Beauty, My Say : Dove’s New Ad"},"content":{"rendered":"[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3\/4″][vc_video link=”https:\/\/www.youtube.com\/watch?v=_XOa7zVqxA4″][divider line_type=”No Line” custom_height=”20″][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ el_class=”left-column” width=”1\/4″][vc_column_text]\n
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VIDEO: Dove’s recent ad – ‘Beauty on your own terms – #MyBeautyMySay’<\/h6>\n[\/vc_column_text][vc_column_text]\n

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\u201cThrough the stories of the women profiled and our campaign, we want to give all women a platform to speak out against beauty limits\u201d ,\u00a0Diane Laberge –<\/span>\u00a0Marketing Director, Unilever Canada<\/span><\/i><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”3\/4″][vc_column_text]With controversial and groundbreaking ads such as\u00a0‘Real Beauty’<\/em> <\/a>and 2007\u00a0Cannes Lions\u00a0<\/strong>Grand Prix winner,\u00a0‘Evolution’<\/a><\/em>, Dove<\/strong>‘s campaigns have always had a strong focus on presenting, understanding and embracing the beauty of women – regardless of race, age, shape and nationality.<\/p>\n

This year Dove has stuck to the same route with\u00a0Ogilvy<\/a><\/strong>‘s latest campaign #MyBeautyMySay. <\/strong>The Unilever<\/strong> brand has attempted again to redefine the way modern society, media and advertising perceive and portray the female body and beauty.<\/p>\n

Providing a backbone for this new campaign, the Dove Global Beauty Confidence Repor<\/em>t’s found that 75% of Canadian women feel that they receive more compliments for their looks than for their professional achievements. To tackle this gap in perception, Dove presents a series of stories about a diverse selection of women with different styles, interests, ages and social backgrounds.<\/p>\n

Featuring a plus-size fashion blogger, a ‘mannish’ model, an unconventional boxer, an incredibly stylish older woman – the spot\u00a0aims to help women regain their self-esteem and believe in the power of their given-beauty by reflecting the idea that beauty has no limits. The\u00a0campaign succeeds in keeping an on-going conversation around the idea of femininity and the term of the beauty.<\/p>\n

Other examples of how Dove\u00a0has been focusing on breaking the stereotypical image of beauty and building a healthy relationship with your body include :\u00a0‘Choose Beautiful’ <\/em>and ‘Real Women Redefine Beauty’ .<\/em><\/p>\n