Reflecting on the struggles of those ones whose lives are affected by leukaemia and blood cancer, the ride is unlike any other ride – it takes courage, physical as well as emotional strength throughout the whole cycling experience.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][image_with_animation image_url=”16453″ alignment=”” animation=”Fade In”][vc_column_text]Inspired by the american version of the film which was created for the The Fireflies West, The Mill wanted to give a European touch to the original concept and ”extend its reach into Europe and beyond”<\/em> as Mill+ Executive Director, Stephen Venning<\/strong> says.<\/p>\n He also comments:\u00a0\u201cThe film\u2019s 2D style works well as an animated journey as you are drawn in to the ebb and flow of the ride without connecting with an individual or a personality. The FireFlies Tour is all about the team, the collective peloton, sticking together through the tough parts of a climb or the wind and rain of Richmond Park!”<\/em> Every June, The Fireflies embark a cycling journey from the shores of Lake Geneva across the French Alps to Cannes Lions International Advertising Festival with an aim to raise awareness and funds for UK charity Bloodwise.<\/p>\n","protected":false},"author":12,"featured_media":16523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,52],"tags":[],"yst_prominent_words":[937,1056,965,1130,967,1349,2713,1132,970,2714,2712,2567,969,2653,2715,1119,1126,935,921,906],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/16451"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=16451"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/16451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/16523"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=16451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=16451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=16451"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=16451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][image_with_animation image_url=”16513″ alignment=”” animation=”Fade In”][vc_column_text]Established in 2001 by former Head of TV at M&C Saatchi – Sandy Watson Scott, The FireFlies Tour <\/a>started when five friends cycled from Geneva to Cannes to meet fellow industry professionals at Cannes Lions and help a charity. Since then, they have raised over \u00a31.7 million for leukemia research and treatment with leading support from the RSA film<\/a>.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/4″][vc_widget_sidebar sidebar_id=”custom-sidebar-54″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"