The reason behind this video\u2019s success is the campaign\u2019s brilliant and unique concept along with Offerman\u2019s captivating performance. The video starts with a close-up shot of a fireplace. Then, the camera moves and the frame widens revealing the actor sat comfortably in his armchair silently savouring his favourite whisky. Offerman stares at the camera with nothing but inner contentment. Also magnetising is the sound of a constantly crackling fire, making us\u00a0feel warm inside.<\/p>\n
Lagavulin<\/a>\u2019s storytelling is based on the simplicity of the moment. Consuming a fine beverage is all about sitting down and savouring it, without any interruption or distraction. Undoubtedly, the ad is well-conceived and entirely captures the brand\u2019s identity. It also creates an engaging conversation between the viewer and Offerman, as he spends 45 minutes staring at the camera.<\/p>\n Go on \u2013 throw a few more virtual logs on the fire, pour a glass of Christmas cheer and take 45. You deserve it.<\/p>\n For a couple of weeks, the Internet got into the Christmas spirit after the launch of several Christmas TV ads including Sainsbury\u2019s Mog the Cat , Mulberry\u2019s Baby Jesus Wonder Bag and Body Shop\u2019s smashing \u201cJingle Bells\u201d shower karaoke. Among the most creative ads, Nick Offerman\u2019s \u201cYule Log\u201d video went viral and hit over 2 million views on YouTube.<\/p>\n","protected":false},"author":12,"featured_media":14894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[218,52,69,41],"tags":[],"yst_prominent_words":[910,937,953,2452,2453,1858,800,890,2450,2456,2454,929,918,920,898,935,583,2455,906,2451],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/14877"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=14877"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/14877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/14894"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=14877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=14877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=14877"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=14877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Screen](\"http:\/\/www.swhype.com\/wp-content\/uploads\/2015\/12\/Screen-Shot-2015-12-11-at-18.35.31.png\")
<\/a><\/h6>\nThe video is part of an original content series called My Tales of Whisky<\/a>, a collaboration between the Parks & Recreation actor and the beverage company Diageo<\/a> that specialises in refining single malt Scottish whiskeys.<\/em><\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][vc_widget_sidebar sidebar_id=”sidebar-1″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"