The evening began with a documentary released earlier this year from Academy Award nominee\u00a0Nanette Burstein<\/a>\u00a0<\/b>\u2018The Creators\u2019<\/a>\u00a0<\/i>giving us a glimpse into the lives of rising YouTube stars while framing the overall success of independent creators and their communities using the platform. Aside from revealing the level of engagement and loyalty these stars have from their fans; the film explores what brings about that trust and retention. Featuring beauty blogger\u00a0Zoella<\/b><\/a>, filmmaker and artist\u00a0Tomska<\/b><\/a>\u00a0and comedy twins\u00a0Niki N Sammy<\/a>\u00a0<\/b>\u2018The Creators\u2019<\/i>\u00a0isn\u2019t just a film to give\u00a0brands<\/a>\u00a0and marketeers insight into\u00a0engaging<\/a>\u00a0millennial audiences \u2013 Burstein does a touching job of displaying the human figures inside the frame, exposing us to some touching moments, confessions of fear and all the obscurities that come with the territory of being a YouTuber.<\/p>\n From there, the evening began to explore our endless search for true connections in digital culture, with fingers glued to phones and faces basking in the light of laptop screens. MAN MEETS BOY<\/strong> #SOCIALVIDEOEXPERIMENT<\/strong>
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\n<\/strong><\/i>\u2018Windscreenwiperman\u2019\u00a0<\/i>is filmmaker\u00a0<\/i>Sam Baron\u2019s<\/b><\/a>\u00a0latest piece\u00a0which aims to explore these issues directly \u2013 telling the story of a man who makes friends with a young teenage boy via Chatroulette. Selected as Vimeo\u2019s\u00a0\u2018Short of the Week\u2019<\/i>\u00a0earlier this year,\u00a0\u2018Windscreenwiperman\u2019\u00a0<\/i>has you held in moments, watching two humans interact over the web, waiting voyeuristically to see who gets in a tangle and how. We were lucky enough to be joined by Producer\u00a0Aidan Grounds<\/b><\/a>\u00a0and Actress\u00a0Rebecca Herod<\/b><\/a>\u00a0to introduce the film.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_video link=”https:\/\/vimeo.com\/118654779″][vc_column_text]VIMEO INSIGHT<\/strong>
\nLater in the evening\u00a0Screen Social<\/b> was lucky enough to be joined by Jordan McGarry<\/b><\/a>, director of curation at Vimeo<\/i> in a live Skype discussion, opening up the floor for the audience to ask questions. Jordan took us through the origins of Vimeo and it\u2019s on-demand service before examining the possibilities of Vimeo growing a commissioning platform and commenting on the potential flexibility film festivals may have to adopt when accepting films that are already freely available online.
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\nAs we beared witness to film going social with shorts, animation, documentaries and live discussion, it was time to try something a little different without breaking the flow. LIVE and uninterrupted Screen Social<\/b> welcomed Olly Reeves<\/strong><\/a>\u00a0who\u00a0performed some lyrically stirring and rhythmically purring original songs along with several solid covers \u2013 in his final year at The BRIT School, he\u2019s a name to look out for.<\/p>\n