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<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]\nIs it the way it looks or the way it sounds? Maybe it\u2019s the way it feels when you\u2019re on the open road or the way it smells when you\u2019ve just collected it from the showroom. People get excited about cars for all sorts of reasons<\/strong> and this new TV advert from Kia<\/a> <\/strong>brings back those feelings, hinting on that premium feel without being a premium car brand.<\/p>\n It\u2019s refreshingly different to the other notable UK car ad of the year. Volkswagen use of the old saying \u201cyou get what you pay for\u201d, but Kia have created a great example of how clever marketing can build your brand<\/strong>. Kia are little guys punching above their weight but with an emotive ad playing on what people want from a car, it successfully and subtly makes us feel that they manufacture cars that are of real quality and value\u00a0<\/strong>without conforming to\u00a0those usual luxury car stereotypes.\u00a0<\/strong><\/p>\n Kia’s new TV advert shows us what YOU want from a car, up-marketing their brand in the process.<\/p>\n","protected":false},"author":1,"featured_media":12974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52,69],"tags":[],"yst_prominent_words":[937,1079,617,2310,615,1699,2311,2308,2306,2307,2313,2309,2312,1275,2314,918,920,898,935,906],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/12971"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=12971"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/12971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/12974"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=12971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=12971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=12971"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=12971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}You Make Us Better Cars<\/i> was created by Innocean Worldwide UK<\/a>, produced by Bare Films<\/a> and directed by Joanna Bailey<\/a>.
\nP.S.<\/strong> What gets me excited about cars?\u00a0The sound\u00a0of a brand new car door shutting. For me, it\u2019s the sound of completion and the sound gives me sense of calm and satisfaction.<\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][vc_widget_sidebar sidebar_id=”sidebar-1″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"