And we have a winner already for catchphrase of the year! Budget Direct<\/a> – the Australian insurance company – have thrown us into 2015 with their new \u2018Kick It and Rip It\u2019<\/strong> campaign, Captain Risky<\/strong>. He makes his black and blue debut as a daredevil who\u2019s just, well, not that good. But it\u2019s funny and ridiculous and that is the success of this ad<\/strong>. It shows us someone so buffoonish, so uninsurable that next to him, anyone can be insured.<\/p>\n Just as a piece of video its great viewing and the timing is spot-on. That quintessentially American vibe, playing on the cop shows of the \u201870s with that disco soundtrack provides you with a nostalgia that\u2019s comforting as we inevitably start the new year looking back wistfully on all those previous.<\/p>\n Looking ahead, I feel sorry for anyone having to witness me unashamedly use \u2018Kick It and Rip It\u2019 at every opportunity.<\/p>\n Kick It and Rip It! Woo!<\/p>\nCaptain Risky was created by Australian agency, 303Lowe<\/i><\/a>, Directed by Hamish Rothwell<\/i> <\/a>and produced by GoodOil Films<\/a>\u00a0<\/i>(who produced the fantastic Coors Light – Ice Bar advert which you can view below).<\/h6>\n