Cond\u00e9 Nast chief executive officer Charles Townsend at a recent interview with the Paley Center vaguely alluded to an upcoming rate-base hike in four of the publisher\u2019s magazines. \u201cThat\u2019s an incredible move,\u201d he said.<\/p>\n
At the time, only Wired had revealed the circulation increase. Cond\u00e9 Nast has now confirmed the others: The New Yorker, Details and Allure, which is promising advertisers it will now reach 1.1 million readers.<\/p>\n
\u201cOur print business has been growing faster than anyone\u2019s. But this is four brands that are raising their rate base,\u201d Cond\u00e9 president Bob Sauerberg said. \u201cIt is a bold thing to do.\u201d<\/p>\n
The simultaneous hike is unusual in these current print-woebegone days, something more likely to have happened last century. These days, publishers normally make such an announcement to communicate vitality \u2014 something Cond\u00e9, like all publishers, is eager to do. (Cond\u00e9 noted the circulations of Details and Allure are going up because of sponsored promotions with retailers \u2014 the chain Ulta in the beauty magazine\u2019s case.)<\/p>\n
The more notable development here is that Cond\u00e9 said it\u2019s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses. Two years after both magazines created iPad replicas, the publisher is starting to see results at many of its titles, Sauerberg said.<\/p>\n
\u201cThe numbers are really starting to scale,\u201d he said, adding that by the end of the year, digital subscriptions will be well more than 1 million.<\/p>\n
Like most major publishers, Cond\u00e9 Nast took a while to create a digital business. \u201cPrerecession, we didn\u2019t have to fool around with the digital business because of the rate of growth in the print business,\u201d Townsend explained at the Paley Center. But then the recession shaved off 40 percent of the company\u2019s revenue, and it was time to reorganize. Sauerberg was brought in to find new business besides print. \u201cThe postrecession moment is really the introduction of alternative platforms that take the pressure off print, not replace it,\u201d Townsend said. Read full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Cond\u00e9 Nast chief executive officer Charles Townsend at a recent interview with the Paley Center vaguely alluded to an upcoming rate-base hike in four of the publisher\u2019s magazines. \u201cThat\u2019s an incredible move,\u201d he said…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yst_prominent_words":[1558,618,1554,1538,1530,984,1532,1541,1539,1552,1535,1436,1533,996,1546,1550,1545,1556,1543,1548],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1283"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=1283"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/1283\/revisions"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=1283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=1283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=1283"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=1283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}