We\u2019re spoilt for choice here in East London <\/strong>\u2013 part of its charm is that small businesses thrive. Whether you\u2019re a creative agency, boutique clothing retailer or artisanal baker, the chances are you\u2019ll probably do well if you set up shop in East London. Yet, as with most high streets across the country, you can\u2019t help but feel the lurking shadow of that supermarket chain over your shoulder, calling you because it\u2019s just easier and cheaper sometimes.<\/p>\n Small Business Saturday<\/a><\/strong> wants to \u201csupport, inspire and promote”<\/strong> small businesses and we think SATURDAY<\/a><\/em>, a short film directed by Heidi Greensmith<\/a>\u00a0(commissioned by American Express<\/a>), conveys\u00a0that perfectly. So tomorrow – and beyond, if you can – check out the\u00a0fresh fruit and veg available at your local greengrocer or grab your next immersive read at your nearest independent bookshop and do your part for Small Business Saturday.<\/p>\n Small Business Saturday<\/strong> takes place on December 6th 2014<\/strong>, you can gather more information from their website here<\/a>.<\/p>\n Heidi Greensmith<\/a> is a British writer\/director who has her debut feature film, Winter<\/a><\/em>, releasing early 2015.<\/p>\n The small businesses featured in SATURDAY<\/em> are Fish at 85<\/a> in Cardiff, Found<\/a> in Bath and The Society Club<\/a>\u00a0in London.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][vc_widget_sidebar sidebar_id=”sidebar-1″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" Heidi Greensmith creates SATURDAY, a short film supporting Small Business Saturday 2014<\/p>\n","protected":false},"author":1,"featured_media":12658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,5,69,41],"tags":[363],"yst_prominent_words":[927,937,1079,618,2257,2263,1243,2259,2265,2264,2258,772,2262,2260,2256,2261,918,898,935,906],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/12299"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=12299"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/12299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/12658"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=12299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=12299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=12299"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=12299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}