{"id":11827,"date":"2014-11-06T15:07:21","date_gmt":"2014-11-06T15:07:21","guid":{"rendered":"http:\/\/www.swhype.com\/?p=11827"},"modified":"2014-12-17T16:59:20","modified_gmt":"2014-12-17T16:59:20","slug":"penguins-kids-john-lewis-saves-world-help-tom-odell","status":"publish","type":"post","link":"https:\/\/swhype.com\/video-production-agency\/penguins-kids-john-lewis-saves-world-help-tom-odell\/","title":{"rendered":"Penguins & Kids: John Lewis Saves the World with a little help from Tom Odell"},"content":{"rendered":"[vc_row][vc_column width=”3\/4″][vc_video link=”https:\/\/www.youtube.com\/watch?v=iccscUFY860″][divider line_type=”No Line” custom_height=”20″][vc_row_inner][vc_column_inner width=”1\/4″ animation=”none” column_padding=”no-extra-padding” el_class=”left-column”][vc_column_text]\n
\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n
VIDEO: John Lewis Christmas Advert 2014 (dir. Dougal Wilson)
\n#MontyThePenguin<\/em><\/h6>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”70″][vc_video link=”https:\/\/vimeo.com\/22568033″][vc_column_text]\n
VIDEO: Lost & Found trailer<\/h6>\n[\/vc_column_text][divider line_type=”Full Width Line” custom_height=”40″][image_with_animation animation=”Fade In” img_link_target=”_blank” image_url=”11842″ img_link=”http:\/\/www.amazon.co.uk\/Blown-Away-Penguin-Blue-Biddulph\/dp\/0007586310″][vc_column_text]\n
Blown Away by Rob Biddulph<\/h6>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]\n

The super-formula of small, cute, cuddly flightless bird meeting small, cute, cuddly little person is back, this time featuring in the John Lewis<\/strong> Christmas ad campaign from creative agency adam&eveDDB<\/a>. It takes a popular childrens’ book story device (think Oliver Jeffer<\/em>‘s Lost & Found<\/strong><\/a> series and the more recent Blown Away<\/a>\u00a0by Rob Biddulph<\/em>) and spins it right into the real world, through impressive VFX and emotive heart-tugging direction from Dougal Wilson<\/em>.<\/p>\n

Teamed with a typically slow-paced new version of John Lennon<\/strong>‘s Real Love <\/em>by the Novello<\/em> and Brit<\/em> award-winning songwriter\u00a0Tom Odell<\/a><\/strong>, this will be tough to beat in the 2014 Christmas-ad-with-chart-topping-status stakes.<\/p>\n

Love or hate the ‘schmaltz’ of the annual event that is the John Lewis Christmas campaign, every year it succeeds in being more\u00a0eagerly-awaited and ultimately more viral than the last. It’s just a matter of time before the penguins rise up and revolt against their stereotypical portrayals of ‘short, fat, hairy\u00a0figures of fun\u00a0with-a-silly-walk’.<\/p>\n

Penguins aren’t just for Christmas.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][vc_widget_sidebar sidebar_id=”sidebar-1″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

The super-formula of small, cute, cuddly flightless bird meets kid is back, this time in the John Lewis Christmas ad campaign<\/p>\n","protected":false},"author":1,"featured_media":11833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[218,52,41],"tags":[363],"yst_prominent_words":[937,1024,2282,2281,890,2287,2286,1487,805,2280,2283,2288,2285,2289,2284,918,898,935,1014,906],"_links":{"self":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/11827"}],"collection":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/comments?post=11827"}],"version-history":[{"count":0,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/posts\/11827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media\/11833"}],"wp:attachment":[{"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/media?parent=11827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/categories?post=11827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/tags?post=11827"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/swhype.com\/video-production-agency\/wp-json\/wp\/v2\/yst_prominent_words?post=11827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}