This award-winning animated journey through 325 years of ‘creative underwriting’ began life as an illustrative printed gatefold, produced by content agency Sunday. They looked to Swhype to turn it into an animated film, so we obliged – creating dramatic sequences in both 2D & 3D and using the existing colour palette of blacks and greys paired with accent colours to focus the eye. Through clever transitions we were able to bring together otherwise unrelated scenes and make something Lloyd’s of London would be proud of.
From sea vessels to spaceships, body parts to natural catastrophes… this is Lloyd’s extraordinary history.
Company: Lloyd’s of London
Direction, animation, sound design: Swhype
Previous ProjectUniversity of Leeds ▹ M&S Partnership