VIDEO: The Less I Know The Better – Tame Impala (directed & produced by CANADA)
Ever wanted someone who was in love with someone else? Tame Impala’s latest video encapsulates that feeling described through Kevin Parker’s lyrics. The Less I Know The Better looks like a teenage dream you might have had about a cold-hearted girl.
Directed by CANADA, the video tells the story of a heart-broken basketball player watching the subject of his desire – a cheerleader, hooking up with the mascot of the team – often taking the shape of a gorilla.
A visual mind-blower, it reflects the Australian band’s psychedelic-disco track through a blend of colourful, arty, fashion-inspired shots combined with animation – a technique which we, of course, love.
Tame Impala often use animation in their music promos which seems to just… well… work with their sound. Here’s another awesome one directed and animated by David Wilson: