Study: iPad Controls 98 Percent Of Tablet Web Traffic

By November 14, 2012News

There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android’s share is gaining on Apple. However, despite the increase in “shipments” of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe.

Onswipe says that the iPad is responsible for a remarkable 98 percent of all tablet-based traffic to its publisher partners. All other tablets drive less than 2 percent of web traffic combined.

This would be almost unbelievable if it weren’t supported by other research showing similar trends. However the Onswipe numbers are even more extreme than other prior data showing the iPad responsible for more than 91 percent of tablet-related web traffic. Read full article