New Mum Survival Guide

Kiddicare have launched a mini-brand called Baby Bump & You, aimed at new mums. This is the second film in the series featuring what to look out for as a new mother. Swhype storyboarded the sequence based on script cut down from an editorial piece, then worked with illustrator Spencer Wilson to flesh out the sketches. We then set about animating the sequence.

Client: Kiddicare
Agency: Sunday
Creative direction, animation: Swhype
Illustrator: Spencer Wilson